![]() But don’t over-promise if it’s macaroni and meatloaf again.)īetter: This week’s cafeteria menu (This is a better bookmark headline than the example above, in that it isn’t over-promising and doesn’t sound like an advertisement.)īad: You won’t believe what’s coming to the cafeteria menu this week. Good: Try this week’s tasty favorites from the cafeteria menu. You want the reader to click on the headline and view the content, but we recommend avoiding obvious clickbait headlines. Aim for no more than 8 words, 60 characters maximum. ![]() Instead, let’s talk about what makes a great bookmark. This article isn’t primarily focused on how to create a Bookmark-that information is readily available on the Microsoft Search documentation site ( ). Each bookmark includes a title, URL, and a set of user-friendly keywords to trigger the bookmark. Bookmarks help people quickly find important sites and tools with just a web search. This is especially useful when the URL is long or may be confusing to type directly. One of the easiest and most useful things an administrator can set up in Microsoft Search in Bing is a collection of bookmarks to your organization’s most-visited internal or external resources.
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